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World IPv6 Launch: What it Means for Content Owners & SEO

IPv6 rollout has been a long time coming, but that is going to change in a big way for top Internet companies that include Google, Yahoo, Microsoft's Bing, Facebook, and many others. Today they switch...

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Miami Heat Minority Owner Sues Google Over Unflattering Photo

Miami Heat owner Ranaan Katz is suing a blogger for publishing a bad picture of him and names Google for refusing to deindex the resultant content. If Google doesn’t take down negative content about...

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Italy Antitrust Chief Warns of Google Publishing Monopoly

Italy's antitrust chief has warned of an impending Google publishing monopoly. Giovanni Pitruzzella urged the lower house of parliament to extend antitrust laws to Internet media companies, like...

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How Search is Helping Quora Break Through to the Mass Market

Quora is seeing tremendous growth, with traffic to the site increasing by nearly 300 percent over the past year to more than 1.5 million visitors in June. This is an implicit and explicit agreement on...

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How To Make Good Use of Big Data

Your web analytics data should account for visitors from each channel (online and offline), the cost of acquisition, sales, leads, and company money saved. All of these metrics must be measured by your...

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5 Reasons Small Business Should Love Local SEO

Many small business owners are still quite intimidated by online marketing. The rules change quickly and the barriers to entry can appear high. Local SEO is an obvious choice for any small business who...

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Why 7 Search Results in Google Should be Your Brand New Lucky Number

A big change seems to be underway on Google, most likely designed to give brands more control of the search results associated with their brand names. Google is now showing three less results on...

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Top 5 Micro-Conversions You Should Measure

Micro-conversions are goals, just like the ones you're currently measuring. But micro-conversions typically help build relationships with your site visitors – and these relationship-building activities...

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How to Quickly Identify Duplicate Content With a Site Crawl

This article is a simple breakdown of how to go about using a SEO site crawler to quickly identify duplicate content. Screaming Frog is definitely one of the most popular/powerful scrapers and it is...

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An 18-Tip Checklist to Boost Online Checkouts

Getting shoppers to checkout is the most crucial aspect of any transactional website, especially during the holiday season. Paying attention to these details can help you build a reputable and...

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Facebook & Twitter Apps Exploited to Profit From Private Data

A person claiming to be an apps developer is selling a list of over 1 million data files on Facebook users and 300,000 Twitter users, including email addresses, for $5. The developer claims to have...

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Advanced Search Operator Tactics

A better understanding of advanced search commands, will make you more resourceful when doing site auditing, link prospecting, and competitor analysis. Let's explore the most awesome advanced search...

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8 Changes to Google AdWords in 2012 You Shouldn’t Miss

Google has introduced new ad formats, AdWords settings and a few high profile tests. This year saw a lot more aggressive monetization by Google, with several high profile changes that increased the...

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Why Your PPC Ads Must Meet the True and Positive Needs of Prospects

Because people are most often and powerfully motivated by some combination of fear and greed, we focus their attention on the various negative feelings that accompany their unmet needs. While this...

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Google as Your Identity Provider: Where Are We Now?

The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program is no longer a theoretical probability, the NSTIC is here and in go mode, thanks in part to...

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5 Tips to Maximize Your Retargeting Campaigns

As more marketers jump on the bandwagon before learning all of the ins and outs of retargeting, the result is a lot of easily correctable mistakes. Here are five key tips to keep in mind before...

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Local SEO Citations – The New Link Building

Marketing to your target demographic requires connecting with them on a platform that is readily available any place and time on any device. This citation building process will help your business reach...

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7 Predictions for 2013: Search Marketing & Big Data Analytics

The search world is becoming more complex and customer-centric. In 2013 it will be even more challenging to break through the noise. By using key technologies, search marketers can transform their...

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7 Tips on How to be Found in a Post-Search World

Users and visits are coming from a greater variety of places. Here’s how you can adapt to evolving user behavior to make sure your products, brands, and information is discoverable via interaction not...

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Why Pixels Matter & 3 Things You Should Watch For

Amidst all the excitement around data-driven marketing, it's easy to forget the unsung heroes that make it all possible: the little blocks of code known as pixels. Here's why pixels are so important...

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